The Hero image

What is this image used for?

What is it trying to say?

It's a "Hero" image, used to give a "feel" to a page.

So, what's important?

• girl
• thumbs up
• child
• smile
• Down's syndrome
• dark hair
• plaits
• cute smile
• missing teeth
• age
• blurred background
• monochrome

It's a stock photo, so it's available to purchase. It has been tagged with the following words:

down syndrome, dow, down syndrome child, approval, arms, background, cheerful, child, childhood, colour, education, elementary, expression, face, female, friendly, friendship, fun, gesture, gesturing, girl, good, happiness, happy, kid, kindergarten, laughing, little, looking, ok, okay, one, people, person, playground, playtime, portrait, preschool, pretty, school, sign, signal, small, smile, spring, success, summer, symbol, syndrome, thumb up, young

How will we write the Alt Text?

Here are the questions we need to ask:

1. Is the image purely decorative?

YES - Alt = ""

NO -

2. Does the surrounding text describe the image?

YES - Alt = ""

NO -

3. Does the image have a title?

YES - Alt = ""

NO -

4. Is the image a link?

NO - Alt = "A smiling girl with Down's syndrome doing a double thumbs-up"

I hope that this brings a measure of the feeling of the image.

I have chosen not to include a reference to the missing teeth, the likely age of the girl, or her hair. To my mind, they wouldn't add anything, and Alt Text should be as brief as possible.

Note

We don't need to write "Picture of...", "Image of..." at the start of Alt Text. Screen readers will announce that it is an image, so anything more would be repetitive.

📝Choose a hero image from your Local Offer. List some of the important attributes, and then write the Alt Text. Put the image and the Alt Text in the discussion.