Net zero: carbon reduction plan

Commitment to achieving net zero

pop pop studio is committed to achieving net zero emissions by 2035.

Baseline emissions footprint

Baseline emissions are a record of the greenhouse gases produced in the past, before the introduction of any strategies to reduce emissions. Baseline emissions are the reference point against which emissions reduction can be measured.

Additional details relating to the baseline emissions calculations

pop pop studio is a digital first organisation. Where possible, meetings are held online. Sometimes face to face meetings, conferences, and exhibitions are needed. We use public transport wherever possible.

We also work hard to cluster face to face meetings, to avoid unnecessary travel.

Baseline year emissions: 2025

Reporting year: 2025

Emissions reduction targets

As a growing business, we expect our carbon emissions to increase over the next few years. However, we plan to be net zero by 2035.

We're committed to hosting all digital products on green energy based data centres, for example our partners at Krystal.io.

In order to continue our progress to achieving net zero, we've adopted the following carbon reduction targets.

We project that carbon emissions will decrease over the next five years to 1,500 tCO2e by 2030. This is a reduction of 25% on 2025 figures. Progress against these targets can be seen in the table below.

Carbon reduction projects

Previous carbon reduction initiatives

As 2025 is our baseline, there are no previous carbon reduction initiatives.

Future carbon reduction initiatives

In the future we hope to implement further measures such as

• By 2030, we'll reduce emissions from business travel compared to our 2025 baseline by prioritising virtual meetings as the default option for internal and external engagements, with in-person travel approved only where it delivers clear operational or social value.
• Throughout 2026 and onwards, where business travel and in-person meetings are necessary, we'll reduce emissions from business travel compared to our 2025 baseline by planning meetings efficiently by location and schedule, consolidating engagements into fewer trips and avoiding unnecessary journeys.
• By March 2027, 100% of new online products and services will be developed and hosted using low emissions hosting providers, selected based on renewable energy use and published carbon reduction commitments.

Declaration and sign off

Our thanks to Ardea Eco-innovation (opens in a new tab) for their support in our net zero efforts.

This carbon reduction plan has been completed in accordance with PPN 006 (opens in a new tab) and associated guidance and reporting standard for carbon reduction plans.

Emissions have been reported and recorded in accordance with the published reporting standard for carbon reduction plans and the GHG reporting protocol corporate standard (opens in a new tab), and use the appropriate government emission conversion factors for greenhouse gas company reporting (opens in a new tab).

Scope 1 and Scope 2 emissions have been reported in accordance with SECR requirements, and the required subset of Scope 3 emissions have been reported in accordance with the published reporting standard for carbon reduction plans and the Corporate Value Chain (Scope 3) Standard (opens in a new tab).

This carbon reduction plan has been reviewed and signed off by the board of directors.

Signed on behalf of pop pop studio Ltd

Jonathan D Holden

Director

22 January 2025